Behind the Logo
Many have asked if there is a story behind our logo and the answer is, yes! We chose a bird and designed it to be in the image of a rising Phoenix, which is a symbol of embracing challenges and enduring victoriously. In addition, the bird's ascent is pointed forward and upward to represent your aspirations as you move through life and to encourage a sense of wonder and adventure.
The shade of color we use is called "Azure", which is often described as the shade of a blue sky on a clear day, which generates a feeling of positivity and awe.
The shade of color we use is called "Azure", which is often described as the shade of a blue sky on a clear day, which generates a feeling of positivity and awe.
